BODMIN & WENFORD RAILWAY
New brand guidelines
Marketing materials including leaflets, children's activity sheets and posters
New stationery set
New platform-side information boards and cafe livery in the form of window decals and sandwich boards
The new marketing team at Bodmin & Wenford Railway wanted to update the railway's image, departing from the copious use of brown that had previously been adopted on all marketing materials. We met with them to discuss how the brand could be updated. For starters we suggested an updated logo using cream instead of yellow alongside the brown and a broadened colour palette using a few complimentary colours. We developed a new brand guideline document and used this to apply the updated image to all their marketing materials.
The history of the railway played a big part in how we developed the brand, with the style of the carriages and the main station being rooted very much in the Art Deco era (although the railway first opened in 1834!).
In consultation with the marketing team we suggested that the style and class that the Art Deco period represented very much embodied the new image they were looking to convey. The choice of an Art Deco-style typeface to go alongside the new colour palette was also key to getting the look they were after. We gave all the marketing materials a vintage feel with hand drawn illustration, old luggage tags, edmondson tickets and vintage-style paper backgrounds to complete the look.